Achieving Enrollment Excellence: A State-Based Marketplace Story

This is the story of the Washington Health Benefit Exchange (WAHBE) and how it pinpointed the shortcomings of its internal enrollment process and developed an achievable plan to overcome the challenges associated with reducing health plan partner and member inconsistencies. As any public and private healthcare leader will tell you, one of the biggest challenges to opening a new line of business is mastering immediate and future operational block-and-tackle processes. In this instance, “mastering” does not mean proficiency using the finest spreadsheets 1995 can offer.